electriclimefilms
After graduation, I did content management in electriclimefilms, a boutique film house, across offices in Singapore, Dubai, and Sydney.
Here, I was given the privilege and opportunity to do what I love: write and curate content for impactful films/TVCs. Plus, I had a deeper insight into the production and film industry and learned to see things from the producer's perspective.
Responsibilities
• Liaising with members of the Press, creating articles and press release kits for outreach, and seeking editorial opportunities
• Managing of other press opportunities (LBB Online, Creativepool, B&T, Ads of the World, Best Ads on TV, adforum)
• Social media management (LinkedIn, Facebook, Instagram)
• Writing journals for and management of the website
• Monthly newsletters and network emails
• Analysing of content statistics for better marketing strategies
• Applications for advertising and film awards
KPIs
*excluding all required and expected KPIs
• Increased Instagram followings from 12.8k to 13.2k
• Pushed out 3 - 5 press releases for the 3 markets each month, and managed to garner more press coverage to an average of 6 - 8 publications per article
• Applied for 3 - 4 advertising and film awards in a quarter — 1 film announced as a Finalist in Australia's 42nd AWARD Awards; 2 films accepted into Campaign Brief's 'The Work 2021'; named Finalist in Marketing-Interactive's Agency of The Year Awards 2021
• Revived the company's Creativepool profile and pulled its rankings up to the top ten
