PM Haze is a non-profit focusing on outreach, research and advocacy on the transboundary haze crisis. Their mission is to drive a global movement to stop the haze by empowering the community with the knowledge, means and values. They empower communities mainly by steering consumption patterns towards sustainable palm oil and paper, as well as assisting Indonesian and Malaysian farmers to create a sustainable livelihood.

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Roles:

• Content creation, curation, design and copywriting on social media (i.e. posts, captions, stories)

• Managing the Instagram account and scheduling posts

 

I was tasked to create content posts according to extensive research on the organisation or as per request by the client. It was a very exciting task for me, as I had always wanted to experience managing an Instagram account and crafting content for clients. Although, it was a challenge to create posts for PM Haze, as their objectives are not straightforward and need to be explained well to audiences. However, I am quite the environmentalist and greatly relate to the organisation’s values, which I believe has deeply aided me in the processes of creating content for them.

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